You know the drill. You wash & dry all the other “premium” tees and after 7 washes they either over-pill, shrink, twist, feel like cardboard, or all of the above. Other T-Shirt manufacturers use shortcuts to make their new T-shirts feel soft, but they’ll quickly fall apart after washing. They use cheap tricks like, Polyester, harmful garment dyes or an enzyme wash process that cause the fabric to pill, produce holes and become stiff. It took Fierri 2 years of research and development to produce a premium 100% Egyptian Cotton T-Shirt that stays cool & soft, and keeps it’s fit wash after wash—all without using any shortcuts.