THE MAN BEHIND THE TEE
Sebastian has three decades of experience in the garment industry, and has overseen the making of over 100 million T-shirts, always pushing the quality standards ever higher. Over the years, Sebastian noticed how typical T-shirt makers undercut their customers’ comfort and satisfaction, by using garment dye treatments and enzyme washes that make a T-shirt feel great in the store...only to turn brittle and break apart after just a few washes.
He also noted how fabrics, made with nylon, polyester, and even plastic-based spandex, can lead to over-stretching, sweat stains, and a rough, uncomfortable fit. And how retail mark-ups (a minimum double or triple the cost for a single T-shirt) mean that, for far too many men, you find yourself paying for everything except your T’’-shirt. Sebastian found this unacceptable.
Knowing everything he didn’t want to do, Sebastian drew on his years of skill, expertise, and contacts with the best people in the fashion and garment industry making to craft a T-shirt of such superior comfort, fine fit, and durability that, like the man who wears it, it’s always ready to rise to any occasion.