This is huge. You’ve seen high-end bed sheets use this fabric, but never done right in a premium tee. Without getting too technical, ELS Egyptian cotton is soft. Like really, really soft. The kind of soft that you notice all day long. It’s like magic cotton. Only it’s not magic. It’s real. And Fierri made it into a t-shirt.
Okay, softness is great. But why is Egyptian cotton such a game-changer? So glad you asked: