We wanted it all at a reasonable price and made in the USA to ensure the highest standard of quality because that's what you deserve. We were told this will not happen. Not at the prices we were expecting, and most certainly not for a garment made in the USA. It took so much time and countless resources that giving up seemed like a wise and logical choice. We are so thankful we didn't give up. After a couple of years, and an extraordinary amount of time in research and development, we were able to create a fabric manufacturing process that truly enhanced the yarn without using any harsh processes such as garment dyeing. These harsh processes may make the garment feel amazing at first, but the result of these processes make the yarn brittle, which will inevitably and quickly deteriorate the fabric after a couple of washes. Most are left wondering if it was their fault, never really knowing it was the substandard garment itself. We knew that if we were able to get all of this done, our customer would finally be able to say they have their favorite tee. We built a team that understood our vision and incredible skill sets, and thankfully, (with lots and lots of patience) they worked day and night until our so-called fantasy fabric became a reality. We are very proud of our team for not giving up in trying to make the impossible, possible. We are proud that we have created a 100% ELS Certified cotton that performs and feels the way it does. No more Polyesters, Nylons, Spandex, Silk, Rayon, etc. that don't feel or fit great, and often times after a single wash, get much worse. No more buying a tee shirt and waiting to see if you will be able to wear it again after 2 to 3 washes. With our fabric, fit, and quality made in the USA your search for the perfect tee is finally over.